Project Description

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Simply Delectable Packaging Label Design

Simply Delectable is a new US based high-grade boutique female toiletries line, they contacted me about developing their new packaging label.

As with many retail products Simply Delectable had pre-existing branding that needed to be incorporated within their new packaging label. The main design was to build a set of text-based labels that were elegant, clear and functional and integrated the vine and pear design that is integral to the main logo.

I recreated the vine and pear design as a simple underline highlight and looked for a clean and clear font that could convey the elegant natural simplicity that the brands original styling is attempting to build. As the labels for these products were always going to be clear solid black colouring was always going to be the way to go. I complemented this by adding a touch of colour to some of the labels mimicking the fragrances of the product. I also produced a number of stylish stencils that could be used for further branding. In the end, my client decided to go with one stencil type for all labels for consistency.

This was a great opportunity to illustrate elegant, bold, feminine design and I was very satisfied with the final look.

▸ September 2017

▸Simply Delectable Toiletries

▸ 3 Days

▸ Create labels for 3 product lines with 6 sub-products each, using pre-existing logo

Collaboration Tools:
▸ Illustrator, Onedrive

Final Delivery:

▸ 300DPI CMYK Clear Labels PDF & Presentation JPG

Here are mock-ups of the Simply Delectable label design – The final print will be one or two colours screen printed on to clear acetate labels so it was essential to create a simple elegant design which could be easily put into production.